June 11, 2025
Top photo bag brand made with X-Pac® fabrics joins two-day event for creators in photo, video, and storytelling
June 10, 2025: Putnam, CT – Since 2008, Gura Gear, an industry leader known for creating high-quality photography & travel bags, has been crafting carrying solutions solely with X-Pac® fabrics, which are made in the USA by Dimension-Polyant. Marking a 17-year partnership rooted in innovation, X-Pac® is excited to support Gura Gear as its showcases its celebrated bags to an anticipated audience of 25,000 at the 2025 B&H Bild Expo, June 17–18 at NYC’s Javits Center.
Gura Gear’s bags are designed with a focus on functionality, protection, and versatility – and often feature customizable compartments and innovative designs to accommodate different camera gear configurations, designed by photographers for photographers.
Looking for a fabric that was lightweight, weather resistant, and extremely durable, the Gura Gear founders came across Dimension-Polyant’s racing sail fabric, which piqued their interest. They discovered that company used this same high-performance technology in its X-Pac® fabrics made specifically for backpacks and bags. Gura Gear was the first in the world to adopt X-Pac® VX21 fabric in wide production for bags and backpacks and has been using this material since its launch, and has since added X-Pac® VX42.
“We’ve never had anyone return a product or complain about a product because the X-Pac® material literally does not break,” said Maja Beaton, Gura Gear Senior Marketing Manager. “Our marketing around the Bild Expo will focus solely why we only use X-Pac®, why it’s the best, and why Gura Gear keeps using this material.”
“Working with Gura Gear is a truly collaborative partnership,” said Jonathan Mersereau, Dimension-Polyant Sales Manager, X-Pac®. “It has been a wonderful experience to team with a brand that has so much passion – and not to mention – a devotion to X-Pac® fabrics. We are excited support the team at Bild and share more information about X-Pac® to all those that stop by the Gura Gear booth at the show.”
At Bild, Gura Gear will have a full collection of photo and travel bags made with X-Pac® on display and for sale in its booth and hosting many promotional activations at the show.
Bild Expo, an immersive two-day celebration of innovation in photography, video and content creation. Bild Expo invites creators of all levels to connect, create and experience the technologies shaping the future of the visual and storytelling arts. Attendees can explore the latest gear from industry leaders including Canon, Nikon, Fujifilm, Sony, DJI and more — across a show floor that’s twice as large as its 2023’s strongly attended debut. Bild Expo 2025 is free and open to all creatives.
About X-Pac®
X-Pac® line durable pack fabrics are designed to perform from sea to summit. Inspired by advanced sailcloth technology, X-Pac® performance laminates are lightweight, durable and 100% waterproof. Due to its durable technical properties and distinctive design aesthetic, X-Pac® fabrics have been adopted by leading outdoor and performance fashion brands globally. X-Pac® is a registered trademark of Dimension-Polyant. www.x-pac.com
About Dimension-Polyant
Dimension-Polyant is the world’s largest sailcloth producer with decades of experience in highly technical sailing fabrics. Founded in 1966, Dimension-Polyant has consistently set the standard with their high-quality products and precision workmanship. The company is known for reliable customer care, world-class innovation, and conscious efforts to make products that have as little of an impact on the environment as possible. Its production facilities are in Putnam, CT USA and Kempen, Germany. https://www.dimension-polyant.com. Dimension-Polyant is owned by Sioen Industries, Belgium (https://sioen.com/en).